The Geneva International Motor Show, which gets under way in Switzerland this week, is one of the biggest events on the global auto industry calendar.
At a time when many traditional motor shows seem to be in decline, with manufacturers increasingly wary of spending cash on big set-piece events, Geneva still looks healthy.
Unlike the other major European events, in Frankfurt and Paris, it isn't dominated by one nation's manufacturers. Held on neutral ground, it also attracts many smaller businesses, such as tuning houses and niche sportscar makers.
There's a much greater emphasis on speed and style than you might see elsewhere, and as befits a show that once welcomed concepts for nuclear-powered vehicles, there's a strong focus on innovation.
The glitzy car launches, with their deafening sound and light shows, and the acres of shiny bodywork on display will present a confident image to the world.
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